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5 Places to Find 360i at Social Media Week 2012 [Updated]
Social Media Week 2012 is fast approaching and will present social media inspired events in 12 different cities from Feb.13-17. We’re thrilled to be participating once again, and have crafted a stellar...
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7 Things We Learned in ‘The Mobile-Social Living Room’ at #SMW12
Today marks day one of Social Media Week, a global conference taking place simultaneously in 12 cities worldwide. We’re excited to participate once again this year through five events taking place in...
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Social Media Symbols on TV: 6 Ways Brands Can Move from Recognition to...
You know those social symbols found across nearly every TV spot and program these days? As it turns out, people actually notice them. A recent Accenture study of US TV viewers found that nearly...
View Article#SocialTV Spotlight: 8 Movers & Shakers from the Past 30 Days
Spring has sprung and along with it a ton of exiting Social TV News. April was a wild month that included record-breaking premieres, flashy media upfronts, election developments and historic, digital...
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6 Reasons Why Bravo & USA Network are Winning the Social TV Game
What does it take to be a social TV powerhouse? Just ask our friends at Bravo and USA Network, both named big winners at last week’s Social TV Awards. Watch What Happens Live host Andy Cohen took home...
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5 Lessons from the Second Second-Screen Debate
Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and...
View ArticleFor #GiftofRevenge Campaign, the Devil’s in the Details
This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content...
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Viggle-GetGlue Deal Pushes Social TV Forward
Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in...
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Nielsen Twitter TV Rating: Making Sense of the Noise
Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact...
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USA Network’s PSYCH Slumber Party Smashes Social TV Records
PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season...
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Q&A with Univision’s David Beck: Harnessing the Power of Social TV
David Beck is SVP and General Manager of Social Media for Univision Communications Inc. He was recently named the Latin Social TV Marketer of the Year by the Social TV Awards. We interviewed David to...
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USA Network Uses Social to Help Fans Relive Summer Camp Memories
This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead...
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Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In
It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with...
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What’s Buzzing: ‘See It’ on Twitter, Anchorman for Dodge & More
This week brought an exciting social TV development from Comcast and NBCU, a Twitter homescreen redesign and more details on Instagram’s soon-to-be-launched ad product. We’re also proud and honored to...
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